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MBAA Long Range Strategic Plan
Vision: to be a vibrant, highly respected global resource and network for passionate individuals and companies in the brewing industry
Mission: provide technical and practical knowledge that assists the brewing industry to continuously improve product, procedures, and processes from raw materials through consumption by:
- Providing professional development, education and support
- Identifying and communicating technical information and innovation
- Providing awareness of emerging issues
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Goal I. Become a dynamic and global membership organization serving the brewing community
- Encourage broad participation
- Provide products and services of value to the membership
- Broaden membership base
- Be responsive to membership needs
- Recognize and support districts
- Develop image of MBAA as a vital and relevant professional organization
Goal II. Advocate the exchange of knowledge
- Identify emerging issues affecting the brewing industry
- Maximize opportunities for networking
Goal III. Create, assemble, interpret and/or disseminate information that is credible and beneficial
- Publish current news and information
- Facilitate communication and the exchange of information
- Publish in-depth books, CD’s, and other tools
Goal IV. Provide valuable education opportunities
- Organize meetings and technical programs
- Provide workshops and short courses
- Offer on-line symposia
- Provide scholarships via a self-sustainable foundation
Goal V. Maintain a strong professional organization
- Maintain a healthy financial reserve
- Maintain effective governance and organizational structure
- Continuously plan and monitor, reassess strategies and services
- Promote a culture of volunteerism
- Promote a culture of cooperation and collaboration
- Maintain a flexible association that can quickly adapt to changes
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